BRING YOUR BOOKS TO LIFE ON THE WEB
Best practices for creating effective online components for your book titles that help maximize reader involvement, develop communities and boost sales.
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“It’s a different realm of creativity in which to beat your competitors,” he notes. “More often than not, we’re thinking about what can enhance the value for students and lecturers.”
Standing out from the competition need not mean incurring big expenses. Where once Palgrave would have hesitated before providing a 200-page instructor’s manual, such materials now can easily be posted to the Web to be accessed anytime in HTML or PDF format.
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James Sturdivant
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