Beyond Piracy
The third and broadest definition has to do with, instead of 'digital rights management,' more a 'digital management of rights.' It's about creating databases of rights you have to your content so you can automate rights processes, such as granting rights, as a revenue possibility.
You could derive revenue from your titles in an automated way rather than what was traditionally confined to trade shows, phone calls, and that kind of thing. If you have [your rights] organized in a certain way, you can make them easily accessible and can automate the purchasing of [them]. There are entire online businesses that do this, like RightsCenter, which is an online exchange for book rights—things like language-translation rights and foreign redistribution rights.
- People:
- Bill Rosenblatt
- Places:
- STM
- United States