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Caleb Mason
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Editors have lost much of the power they once wielded to marketing and sales. It used to be easier to operate on a hunch, to believe in the merits of a riskier work and "push it through." Some of publishing's biggest success stories have been the surprise, low-advance breakout titles. That is much of the fun of working in publishing-the Vegas aspect.
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Caleb Mason
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Caleb Mason is the founder and publisher of Publerati, a literary fiction publisher employing a unique socially-responsible business model aimed at helping spread literacy via Worldreader. Caleb also writes fiction under the pen name Don Trowden (as in downtrodden), author site here. Earlier in his career, after working in bookstores, and at Little, Brown, and then co-founding Salem House Publishers (sold to News Corp), Caleb left publishing for several industries disrupted by change. These include the now-defunct 35m film and photo industry; the mostly defunct packaged goods CD-ROM software industry, and the ever-changing GPS industry. Having experienced many shifts, Mason has formed a unique perspective on the digital changes ongoing in the book industry. He shares that perspective in his blog "Outsights on Publishing."
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