Book Business asked industry thought leaders to discuss the big ideas that are changing the book industry. We are excited about the future of publishing, and we hope these essays invigorate you with new and illuminating perspectives on that future. View the complete essay collection here.
There's a school of thought that contends the publishing market is a "fixed pie," in which total revenues are flat and unlikely to change. While the marketplace has reached a limit when it comes to traditional book buying, publishers can still grow the pie by capitalizing on the opportunities digital media and platforms present to package, distribute, and sell content in new ways. These opportunities include:
- Places:
- United States
Brian O'Leary is the founder and principal of Magellan Media Partners, a publishing consultant that helps enterprises with media and publishing components.