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Yoav Lorch
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The bookselling mindset is essential with print books. They have to be sold to cover production and distribution costs. In the ebook space, however, this mindset doesn't make sense. And it's harmful to all.
The main advantage of anything digital is instant availability. The cost of making a copy of an ebook and sending it around the world is negligible. Anyone, anywhere, anytime can have access to all the ebooks out there, no expense involved. But the industry is still stuck on selling books, and refuses to let people read before they complete the purchase (I disregard the preview option as its just a teaser, a prelude to the sale).
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Yoav Lorch
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Yoav Lorch is the founder and CEO of Total Boox.
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