How to Adapt to the Shifting Market

By Noelle Skodzinski

"We’ve almost become accustomed to an uninterrupted flow of bad news,” said Michael Healy, executive director of the Book Industry Study Group (BISG) at the organization’s sixth-annual Making Information Pay event, held May 7 at the McGraw-Hill Auditorium in New York City. Falling sales, shrinking margins, closing bookstores and job losses are among the negatives facing the industry, noted Healy. “Some attribute this to wider economic conditions,” he said. “But that implies the book industry will return to normalcy as well,” when the economy recovers.