BISG Study Sees Correlation Between E-Book Genre Preference and Device Selection

“In the five years that Bowker has been involved with BISG’s Consumer Attitudes Toward E-Book Reading study, we’ve seen e-reading of key fiction genres become mainstream,” said Jo Henry, Director of Bowker Market Research. “As consumers turn from dedicated e-reading devices to tablets, the study will continue to monitor the impact on genres, physical book acquisition, and retailers, and track the evolution of the all-important Power Buyer.”

About Consumer Attitudes Toward E-Book Reading

Since November 2009, Consumer Attitudes Toward E-Book Reading has been tracking the habits and preferences of print book consumers who say they have acquired an e-book or a dedicated e-reading device within the past year. Volume Four is sponsored by Barnes & Noble and Hachette Book Group. In addition to two PDF Summary Reports, Volume Four of Consumer Attitudes Toward E-Book Reading is published as a dynamic online report via Real-Time Reporting: a unique web-based tool set displaying the raw data derived from responses – drillable and sortable, with on-demand accessibility.

Data for Consumer Attitudes Toward E-Book Reading was derived from a nationally representative panel of book consumers (men, women, and teens). Each month a new group of more than 6,000 respondents complete surveys about their book purchasing behavior for Bowker Market Research. For the most recent Consumer Attitudes Toward E-Book Reading report (Volume Four, Report One), responses were captured from 1,014 e-book consumers.

A substantial discount on data access is available for BISG members.

Source: Press Release