BISG Study: E-Book Consumers Diversifying Their Format Preferences; Kindle Fire overtakes iPad among ebook consumers
Percentage of consumers exclusively purchasing e-book formats down
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The study also tracks changes in device ownership, showing that Amazon's Kindle Fire tablet has overtaken Apple's iPad among e-book consumers for the first time. Ownership of the Kindle Fire has grown from seven percent of respondents in December 2011 to 20 percent just six months later. Apple's iPad has remained static at 17 percent over the same time period.
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