Bloomberg and Wiley Announce Exclusive Book Publishing Partnership
Bloomberg LP and John Wiley & Sons Inc. announced that Wiley will be the exclusive global publisher of Bloomberg- and Bloomberg Businesweek-branded books under its Bloomberg Press imprint, which was established in 1996. Wiley intends to publish the content using all media platforms including print, e-books and digital.
According to a press release issued by the two companies, Wiley and Bloomberg will work closely to extend the Bloomberg and Businessweek brands to long-form content in books and other formats. "With Wiley as the new global publisher and distributor of Bloomberg titles, Bloomberg and Wiley will leverage the core strengths of the Bloomberg Press imprint and bring an unparalleled selection of titles for business leaders, finance and market professionals and academia," the press release stated.
“We are proud of the great books we have published and hope to continue to grow the Bloomberg Press imprint further,” says Bloomberg News Editor-In-Chief Matthew Winkler. “As one of the foremost book publishers for professionals, Wiley is the ideal custodian of the Bloomberg and Bloomberg Businessweek brands, and we are delighted with this new relationship.”
" … The relationship takes advantage of our strength in sales, publicity and marketing, and combines with the power of the Bloomberg brand in a way that will maximize exposure for the authors and content globally,” says Stephen Kippur, executive vice president and president—professional and trade publishing, Wiley.