BN.com Goes 2.0: A Q&A with CEO Marie Toulantis on this week’s launch of a revamped Barnes & Noble Web site

Extra: What initiated the redesign?

Marie Toulantis: … We really wanted to incorporate some more elements of content and community, and make it a little more interactive, a little more fun, a little bit more engaging. So we decide to use some newer technologies, some new Web 2.0 things like AJAX and Flash, to present the books in a more interesting light. Also, … [we wanted] to really highlight the media features that we’ve had, but we haven’t had them nicely merchandised and displayed and easily findable. … So again, making the site more interactive, more engaging, more community, more interaction with authors through various interviews and podcasts and so forth, and adding a social networking aspect in the form of online book clubs where readers and writers can connect directly.