Bolloré Paper Division Becomes Bolloré Thin Papers
1 December 2008
Brand Launch: Bolloré Thin Papers
With this new visual identity we are aiming to reaffirm our commitment to environmental protection. In addition our new brand, Bolloré Thin Papers encapsulates our reason for being and our historical skills which are in essence the manufacture of lightweight and ultra-lightweight papers. We continue to produce the lightest papers on the market, 12 gsm cigarette papers and 22 gsm Bible paper. The signature, “Sustainable Paper Solutions”, transmits our desire to bring you new paper solutions which are ever more respectful of the environment thanks not only to reduction in grammage, but also due to the introduction of new procedures. Our products limit the use of natural resources and greenhouse gas emissions, while providing solutions to meet market expectations.
Product Life Cycle Assessment (LCA): A first in the world of lightweight papers!
As part of our environmental approach we commissioned an external firm of consultants to carry out an LCA on 45 gsm Primapage. This is the first time that such a study has been carried out on lightweight paper.
This initiative allows us to scientifically evaluate the impact of lightweight paper on the environment by considering the entire life cycle of the paper, from the extraction of the raw materials right through to the treatment at the end of its life, so from cradle to grave”. Scientific measurements highlight our strengths and weaknesses thus allowing us to take the best decisions and put in place a programme of continuous improvement. This study, carried out in accordance with the international ISO 14040 series of standards, is currently being reviewed by a panel of independent experts. Initial results demonstrate the low impact of lightweight papers on the environment, supporting us in our measures to reduce grammages. The definitive results will be published at the end of 2008. For the first time a carbon footprint simulator, allowing the evaluation of the environmental impacts of a product over the whole of its life cycle will be available from early in 2009.