Guest Column: Lessons in App Publishing
After two years and more than 1 million apps sold, Oceanhouse Media’s
Michel Kripalani has learned a thing or two about this new book market.
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Digital, interactive book apps are booming, especially in the children's space, making this an exciting time to be an app publisher. While some book publishers may still view the app market as uncharted territory with unknown return on investment, I see the app market as fertile ground with opportunities for tremendous growth as new devices are introduced at a rapid pace.
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