Guest Column: Lessons in App Publishing
After two years and more than 1 million apps sold, Oceanhouse Media’s
Michel Kripalani has learned a thing or two about this new book market.
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So, how do you take advantage of these opportunities? As an app publisher, here are some of the key lessons that I've learned in the past two years.
'Quality Is Everything'
First, product quality is everything, especially with the app market's competitive nature. Our company has an internal motto: "Five Stars or No Stars." We aim to deliver apps that will receive five-star user ratings, or we do not ship the app. We pay extreme attention to detail—a compelling set of features, an intuitive user experience, professional narration and audio, and bug-free code. Apple's App Store alone currently offers more than 300,000 apps, and a digital publisher will be judged by the quality and functionality of each app in its catalog.
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