Guest Column: Lessons in App Publishing
Technology Considerations
Next, developing our own technology was key, designing it from the ground up to support the specific features that we deemed important. In a sense, apps are living, breathing entities. You don't release an app and walk away (as you might with a traditional book). It needs to be updated and supported. Users also expect feature upgrades over time. By developing and owning our own technology, we had the ability to control all aspects of development, and to port to new platforms. We started by building a number of unique app engines from scratch for the iPhone, which gave us an advantage when we had to adapt these apps for the iPad. Android was tougher, but still manageable. From here, developing apps for other new devices will get easier. The company has been structured to encourage nimble and agile product development, avoiding lengthy development cycles.
- People:
- Michel Kripalani
- Seuss