Guest Column: Lessons in App Publishing

The Future of App Publishing

Where is mobile app publishing headed? We're just scratching the surface in terms of technology and enhanced capabilities. Children's books on mobile devices are exploding. The biggest opportunity for app publishers in this space will be children's book apps for the iPad. Without a doubt, we are seeing more creative development and experimentation in this space than in any other category thus far.

Although no one can predict how long the app market will continue to grow at this rate, one thing is certain: Digital books apps are here to stay. BB

Michel Kripalani is founder and president of Oceanhouse Media Inc., a developer and publisher of apps for the mobile market.

➜ ➜ Don't miss the Mobile Strategy Summit for Book Publishers at the Publishing Business Conference, April 4-6, in NYC. Visit PublishingBusiness.com for more information.