The Book Business Buyer's Guide is a technology primer for book publishers: It's not meant to be comprehensive but rather offer a reference on significant and emerging technology that is paving the way for the future of the book industry. The guide is broken down into four major categories that increasingly require publishers' attention: Ebook & App Solutions, Digital Conversion & Workflow Services, Marketing Automation & Analytics Tools, and Ecommerce Solutoins. Our purpose with this guide-and what makes it different from others out there-is to provide context. You'll find a lot more to this guide than just a resource listing of the major players in each tech sector-though that is there too. Also note that this guide will be a living document online that will evolve as publishing and book-selling solutions progress.