34 Tips, Tactics and Considerations for Using Webcasts to Expand Your Brand
On Oct. 19, Book Business held its first webcast for book publishing executives. The webcast was on—what else—but webcasts. Titled, “Expand Your Brand: Webinars for Publishers,” it featured the following speakers:
• Twila Bennett, director of marketing, Revell/Baker Publishing Group
• Suzie Cross, assistant marketing manager, Revell Books
• Sharon Linsenbach, director of e-learning, North American Publishing Co.
• Noelle Skodzinski, editor in chief, Book Business
• Jeffrey Yamaguchi, online marketing manager, HarperCollins.
Book Business compiled the following tips, tactics and considerations for using webcasts as effective marketing and sales tools, based on its recent webcast. If you missed the live event, you can view it at www.BookBusinessMag.com for more in-depth information behind these tips.
First, some background. Some people think the terms webinar and webcast refer to two different things, but according to most experts, the terms are interchangeable. Despite experts’ definition, however, the term webinar suggests to many people more of an educational online seminar, often with a PowerPoint presentation, while the term webcast seems to suggest an online video broadcast.
Regardless, book publishers are beginning to take advantage of webcasts, with many different goals in mind.