Book Business Completes BPA Worldwide Initial Business Publication Audit
Book Business has completed its first BPA Worldwide business publication audit.
Glenn J. Hansen, BPA Worldwide president, praised Book Business for voluntarily opening its records to independent verification and documentation of its data.
Hansen pointed out that the audit facilitates the buying and selling of advertising space. A BPA Worldwide report provides advertisers and agencies with assurance that what they choose to invest in does, in fact, reach target audiences for specific ads. The BPA Worldwide audit also helps media companies by documenting the quality of their audiences.
Copies of the initial BPA Worldwide audit report for Book Business will be available from BPA Worldwide or the publisher.
Book Business will be issuing semi-annual circulation statements in the standard BPA Worldwide format.
BPA Worldwide conducts its circulation audits on an annual basis following accepted auditing procedures. In addition to verifying exact counts of recipients, BPA Worldwide also documents that they are qualified in the markets served by publications.