Book Business Completes BPA Worldwide Initial Business Publication Audit

Book Business has completed its first BPA Worldwide business publication audit.

Glenn J. Hansen, BPA Worldwide president, praised Book Business for voluntarily opening its records to independent verification and documentation of its data.

Hansen pointed out that the audit facilitates the buying and selling of advertising space. A BPA Worldwide report provides advertisers and agencies with assurance that what they choose to invest in does, in fact, reach target audiences for specific ads. The BPA Worldwide audit also helps media companies by documenting the quality of their audiences.