News & Trends: eBooks … By the Numbers
Women Hot for E-books
"Women like e-books, and women like romance novels, a lot. So say goodbye to your stereotypes. New technology sales aren't always driven by four-eyed nerds with too much disposable income. … This new wave of electronic books looks like it's being driven by women who are more interested in the content than, er, screen sizes," wrote John R. Quain in the article "The Real Force Behind Ebook Sales: Heaving Bosoms" on FoxNews.com.
Women are quickly becoming as prevalent in the e-book market as men, and one apparent reason is romance e-books. Titles like "Maid for the Billionaire," "My Horizontal Life" and "Cotillion" are currently best-sellers for Amazon's Kindle, according to the article. Also, women's magazines such as US Weekly, Shape, Women's Health and Cosmo are top sellers on Barnes & Noble's Nook. According to Forrester Research, Quain's article reports, men now account for just 1percent more of e-reader owners than women.
Quain cites further evidence of this trend from the New York Public Library, which has the highest circulating e-book library in the United States. Romance is the most popular genre, according to the library, more than doubling the number of mystery novels—the second most popular genre.
Kindle Users Face Rise of Spam
Spam is a growing problem for the Kindle, reports Ysolt Usigan in a CBSNews.com article. Amazon's 35-percent to 70-percent revenue share with e-book authors is attractive to spammers, writes Usigan, and Amazon's self-publishing program makes the job easy for them: "These 'books' are built using Private Label Rights that allow virtually anyone to post written works. Although it sounds like a great resource for aspiring authors …, [it's] making it easy for spammers. …"
Internet marketing specialist Paul Wolfe told Usigan, "One tactic involves copying a [top-selling e-book] and republishing it with new titles and covers. …" The spam titles appear in searches with the real titles, making it easy for shoppers to accidentally buy the spam titles.