Book Business EXTRA! Q&A -- Cofounder of iAmplify Speaks About Helping HarperCollins Provide Audio and Video Content Online That Go ‘Beyond the Book.’

iAmplify Cofounder Jack Hidary spoke with Book Business EXTRA! about the new venture for offering premium downloads that allow publishers to go ‘beyond the book.’ Hidary said he believes this enterprise demonstrates a more sustainable business model for the book industry.

Book Business EXTRA! -- What did you offer HarperCollins in terms of making digital content delivery a reality?