Book Business EXTRA! Q&A -- Cofounder of iAmplify Speaks About Helping HarperCollins Provide Audio and Video Content Online That Go ‘Beyond the Book.’

EXTRA! -- Right now, the Digital Media Cafe offers author interviews and short-form content. What are the plans and timeline of getting full versions of HarperCollins books up online?

Hidary -- We believe that there is a place for audio books and movies and so forth, but our focus is on short-form content. Our focus is on the kind of stuff that can be downloaded quickly and that can be played for anywhere from 10 minutes to 30 minutes. We feel that genre is set to explode. That’s where the iPod generation wants to focus.