Book Business EXTRA! Q&A -- Gather.com President and COO Carl Rosendorf talks about the site’s upcoming Book It to Bermuda literary cruise.
EXTRA! -- How are book publishers participating in the “Book It to Bermuda” cruise? What benefits could the publishers see in being involved with the event and others like it in the future?
Gather.com has seven authors participating on the cruise. These authors are Terri Jenz, Elinor Lipman, Brad Thor, Lynette Kahlfani, Louise Shaffer, Edward Abramson, Ph.D. and Beryl Singleton Bissell. The publishers involved are Ballantine Books (Random House), Farrar, Straus and Giroux, Houghton Mifflin, McGraw-Hill, and Scribner/Simon & Schuster. We also have Simon & Schuster providing a workshop on book clubs and a cooking demonstration from the “Joy of Cooking’s” upcoming 75th anniversary edition. The greatest benefit to the authors and publishers is the extensive promotion to an informed and engaged audience of readers.
EXTRA! -- How is the cruise being promoted? Who is the target audience for this type of event?
Rosendorf -- The cruise promotion includes [a] Web promotional page -- www.gather.com/bermudacruise.jsp. Online ads -- over five million online ad impressions on Gather.com as well as on 20 different public radio Web sites [and by] e-mails -- over 250,000 e-mails sent by Gather.com and Public Radio Book Source [and] over 500,000 e-mails sent by the cruise company promoting the cruise to its customers.
EXTRA! -- What type of vactioner-interaction with the authors are scheduled for the cruise?
Rosendorf -- Each of the authors will be hosting a 75-minute session that includes a reading, discussion and question/answer period.