Book Business EXTRA! Q&A -- The President and Publisher of Lerner Publishing Group Talks About Becoming the Exclusive Distributor for The Kane Press
Lerner -- Both of our partners have unique approaches that are quite different than ours, yet their products work well in the same markets we serve. Kane Press produces fiction books with curricular connections; Darby Creek Publishing has their own take on producing top-notch fiction and nonfiction single titles. By adding these lines to our own, we are able to offer complementary titles to our customers.
EXTRA! -- What’s the biggest challenge in book distribution? How are you addressing it?
Lerner -- The biggest challenge is really communication—making sure we work together to explore sales and revenue opportunities, and maximize returns for all of our partners.