Book Business EXTRA Q&A—Charles Halpin, General Manager of Pubnet/PubEasy, Talks About a New ‘Lightning Fast’ Book Ordering System
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EXTRA: How will this form of instant orders help improve business for publishers too?
Halpin: Instant Response is integrated seamlessly and electronically on the publisher side—there is no manual intervention like there is with phone calls or faxes, so it reduces their cost of doing business. Reducing transaction costs while improving services is a real win, and because it is ISBN-13 compliant, it’s one less system for the publisher to manage and migrate.
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