Editor's Note: On The Road To Find Out
In our cover feature, we introduce something we’re calling Identity Publishing. We believe that by focusing on branding, publishers can solidify and expand their market position. As Wharton Professor Jerry Wind says, branding is “a great opportunity for the more innovative publishers really to establish themselves.” Our story shows you how a number of publishers have already begun to make a priority of building a brand.
And speaking of branding, this month we’re introducing a new brand ourselves. The Publishing Business Group is our new name for our family of products, which includes Book Business and Publishing Executive magazines, our daily e-newsletter Publishing Business Today, the Publishing Business Conference & Expo (this year from Sept. 23-25), and other events and webinars. You’ll see our new brand on the cover, in our newsletter, on whitepapers, on everything we touch, really, along with our fresh new Book Business redesign, which is evident through the magazine (check it out in our digital edition).
Our mission at Book Business is to provide the strategic and the practical information you need to stay ahead of market trends, confront change proactively and run your business successfully and profitably. As it says on the cover, we’re your source for publishing intelligence. And in 2013, we’re planning to take our metaphorical Editorial van on the road to follow along the continuing path of industry growth and change, presenting you with our trademark brand of insightful strategic analysis (and helping you keep your house in order!). Do join us on the ride—I promise the views will be terrific!