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40%
Percentage of printed hardcover and trade paperback books that are remaindered or returned unsold to the publisher.
Source: "Print Today: The Future of Digital Book Printing," Graph Expo Official Show Daily, Oct. 4, 2010
25%
Percentage of surveyed children ages 9 to 17 who think texting back and forth with friends counts as reading. Only 8% of surveyed parents count texting as reading.
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