Book Industry to Explore Strategies for the New Era of Bookselling on May 5
Online retail, digital books, social media, and mobile devices have forever altered how readers discover and purchase books. While these changes have shook up every aspect of the book industry, this disruption also presents new opportunities for publishers willing to adapt their businesses. And by necessity, many leading book publishers are quickly learning new skills and techniques, trying their best to master audience development, data management, content marketing, mobile publishing, and direct-to-consumer sales.
In an effort help the book industry meet the challenges of a new era of bookselling and encourage greater knowledge sharing, Book Business will host Book Business Live: Bookselling Reinvented on May 5th in New York City.
The summit will be hosted at the NYC Union League from 8 a.m. to 12 p.m. and feature speakers from Open Road Integrated Media, Hachette, Workman Publishing, and many more. Panel discussions and fireside chats will delve into how book publishers are utilizing data, captivating new readers with high-quality content, and developing content optimized for mobile screens. Speakers will share insight and best practices on using consumer-facing websites, social media channels, apps, and newsletters to market and sell more books.
Bookselling Reinvented will focus on:
- The importance of content marketing and reader engagement
- Strategies for harnessing consumer data to grow business
- How publishers are increasing book discoverability to drive revenue
- Successful D2C experiments and the latest tools and technology
- Why the mobile frontier should be top of mind for book publishers
Details on select sessions for the May 5th summit are below. More speakers and sessions will be announced soon.
The summit is free to attend for executives who work at book publishing companies. To learn more about Bookselling Reinvented and to register, visit the event page here. Any industry vendors or suppliers interested in attending should contact publisher Matt Steinmetz at email@example.com to learn more about sponsorship opportunities.
How Content Marketing Can Solve the Discoverability Problem
Over the last year, book publishers have significantly upped their investment in consumer-facing platforms, launching new proprietary sites, newsletters, apps, and social channels. All of these efforts rely on compelling original content that can capture consumer attention and improve book discovery. This panel will explore the content marketing phenomenon in book publishing and the many ways that publishers are utilizing content to attract new audience, gain social traction, improve SEO, and ultimately, sell more books.
Julie Blattberg, VP Content Operations, Open Road Integrated Media Inc.
Tina McIntyre, Head of Content Development, Hachette Book Group
Moderator: Ellen Harvey, Associate/Digital Editor, Book Business
(More speakers to come.)
Using Data to Build Audience & Drive Book Sales
This panel will dive into the ways book publishers are utilizing audience data to inform their marketing and bookselling strategies. How can book publishers gain greater consumer insight by measuring activity across newsletters, apps, websites, and social media? How are book publishers utilizing data insights today to sell more books and drive greater revenue? What type of talent and technology should book publishing companies invest in to better understand and organize the data that they collect?
Kate Travers, Director, Digital Business Development at Workman Publishing
(More speakers to come.)