The Printers' Evolution
As book publishersโ โจbusinesses evolve, โจprinters work to adapt โจwith themโand find โจnew opportunities โจfor both print โจand digital.
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As is true of so many sectors of the economy in this volatile time, much is changing in the world of book printing, but not necessarily in sync. Different publishers are adopting different multichannel strategies in response to the demands of their particular markets, and at various speeds—leaving their book manufacturers with the task of both adapting to an environment where flexibility is essential, and needing to play a consultative role in helping their publishing clients, even as they themselves try to navigate the new landscape.
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Jim Sturdivant
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