The Printers' Evolution
As book publishers’
businesses evolve,
printers work to adapt
with them—and find
new opportunities
for both print
and digital.
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BB: How have changes to distribution/the book retail market affected your business?
Jensen: With a large fulfillment and distribution capability, we've been much attuned to market changes. As a result, we have continuously adapted to the need for more flexibility and cost containment while, at the same time, being able to replenish stock rapidly. It's brought about more automated systems and more sophisticated digital printing capabilities that can respond to current market dynamics.
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Jim Sturdivant
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