The Printers' Evolution
As book publishers’
businesses evolve,
printers work to adapt
with them—and find
new opportunities
for both print
and digital.
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BB: What does being a multichannel printing services company mean? How has the definition changed from what it was even a couple of years ago?
Jensen: Being a multichannel service provider to book publishers means helping your clients extend the value of their content and maximize their revenue streams through print and digital channels, as well as social media. It means being strategic, channel-neutral and delivering a full range of services to support integrated multichannel programs in your market niche.
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Jim Sturdivant
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