The Printers' Evolution
As book publishers’
businesses evolve,
printers work to adapt
with them—and find
new opportunities
for both print
and digital.
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BB: What is your outlook for print publishing in the coming year?
Jensen: We're cautiously optimistic about print publishing based on a gradually improving economy. While the significant growth will be in digital formats, we expect print to continue to hold its own. On-demand printing will continue its steady growth pattern because of its ability to be combined with offset solutions to replenish out-of-stock current titles as well as to keep backlist titles in print. In short, digital printing will continue to flourish because of the market flexibility and cost-savings it provides.
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Jim Sturdivant
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