Guest Column: Book Pricing: Rein in the Aggression
Is competing on price a race to the bottom? What's the value of a book? These and other questions are addressed by a new Simon-Kucher & Partners study.
By
Andre Weber
and Kyle Poyar
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What is a book worth?
That question took on new meaning in 2012. The form of the book itself came under scrutiny after the U.S. Department of Justice filed a lawsuit in April against Apple and five major publishers. Using phrases such as "revolutionary change," "dramatic explosion in sales," "a variety of benefits" and "considerably cheaper to produce," the government drew a clear distinction between ebooks and their print counterparts.
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- Companies:
- Amazon.com
- Apple
- Places:
- U.S.
Andre Weber
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Kyle Poyar
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