Guest Column: Book Pricing: Rein in the Aggression
Is competing on price a race to the bottom? What's the value of a book? These and other questions are addressed by a new Simon-Kucher & Partners study.
But print books still represent a significant store of value and opportunity for publishers and retailers. We would like to devote this article to them and their value, and leave ebook pricing aside. Taking a further step back, we would like to approach the question "What is a book worth?" by providing some insights into where readers buy their print books nowadays and why they choose one channel over another.
- Companies:
- Amazon.com
- Apple
- Places:
- U.S.
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