Guest Column: Book Pricing: Rein in the Aggression
Is competing on price a race to the bottom? What's the value of a book? These and other questions are addressed by a new Simon-Kucher & Partners study.
Our conclusions rely on a comprehensive study that our firm, Simon-Kucher & Partners, conducted earlier this year to understand how American consumers shop for 13 popular categories of products, including print books. Over 1,000 consumers provided feedback on why they buy online, why they buy in stores, whether they expect to buy more online in the future and how bricks-and-mortar retailers could potentially win back committed online buyers.
- Companies:
- Amazon.com
- Apple
- Places:
- U.S.
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