Guest Column: Book Pricing: Rein in the Aggression
Is competing on price a race to the bottom? What's the value of a book? These and other questions are addressed by a new Simon-Kucher & Partners study.
Three conclusions in particular—all supported by the study—challenge long-held beliefs about the importance of price in the book business, especially the conventional wisdom that a product sold online must be a better deal (read: must be cheaper) than the same product purchased in a traditional store.
- Companies:
- Amazon.com
- Apple
- Places:
- U.S.
Related Content
Comments
