News & Trends: AppWatch
A look at what publishers are launching in the mobile space.
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Application: Guinness World Records: At Your Fingertips
Produced by: Guinness World Records and Brandwidth
Price: $4.99
Description/Features: Designed for the Apple iPad, this is a more robust version of a "lite" app launched last spring. This version includes more than 150 photographs, 140 records, 20 video clips and three exclusive games, including one in which users can attempt to break a Guinness World Record, and scores are sent directly to GuinnessWorldRecords.com. It will be updated regularly with new record-breaking content.
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- Companies:
- Apple
- Canon U.S.A. Inc.
- Cengage Learning
- People:
- App
- David Busch
- XIMAD Price
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