Self Publishing: Friend or Foe?
Publishers are beginning to accept—and even embrace—the self-publishing movement.
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Lulu has revamped its self-publishing platform to enable third-party service providers to cater to authors, essentially taking on a publisher's role. (An example is Before I Grew Up, a company that helps people create appealing baby books.)
With Amazon also getting into the publishing business, it has become clear that self publishing, and the massive long tail it creates, has not made publishing irrelevant—quite the opposite, in fact. Those publishers that can figure out how to serve this growing market in innovative, nontraditional ways have ample opportunities for new revenue.
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Jim Sturdivant
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