Self Publishing: Friend or Foe?
Publishers are beginning to accept—and even embrace—the self-publishing movement.
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Building an Author Oasis
As publishers have begun to see potential in the self-publishing market, authors have begun to recognize the limitations of releasing a book into what Molly Barton, president of online writing community Book Country LLC, calls "the digital desert."
"What I saw was a lot of very expensive services without a lot of publishing expertise behind it," Barton told Book Business. "… I wanted to give these new authors a lot of tools for learning how best to describe their own work and lots of tools for finding readers, and I also felt strongly that we could provide more reasonable self-publishing tools that are based on writers' needs, because we are publishers rather than pure technologists."
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Jim Sturdivant
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