Why Book Publishers Must Change Culture to Evolve Their Businesses

Book publishing professionals will gather in New Haven, Connecticut July 31^s to August 5^th to attend the Yale Publishing Course. The course provides insights and tactics that will to help mid-level editors, marketers, and production staff rethink their day-to-day processes and reassess company-wide strategies. Top book publishing executives and consultants will lead courses, offering their perspectives on an evolving industry as well as strategies to adapt and thrive in the face of change. The last day to apply for YPC is July 1^st.

Carolyn Pittis, Managing Director, Welman Digital LLC

Carolyn Pittis is one of the YPC faculty. She is managing director of business consulting firm Welman Digital. Pittis will lead a session on how publishers can embrace new products, revenue streams, and processes by realigning their culture, reevaluating how teams collaborate, and establishing new measures of success. Following Pittis explains why a strong and effective culture is key for businesses in transition.

1. Why is the YPC session you’re leading valuable to book publishing professionals?

Increasingly the day-to-day work inside book publishing houses is a blizzard of fast-paced action to compete to acquire, produce, and distribute the best content. The advent of many digital and social media technologies that are now essential for the publishing process have largely added more tasks for many employees. Publishing companies often struggle to create space for longer-term strategic planning, marketplace analysis, and business data analysis. If some of their employees are doing this work, it is often not shared widely and frequently. For ambitious and high-performing employees inside these companies, it is often difficult to find sufficient time and community to reflect, gain insights and define substantial shifts they may need to take to insure the health of their business -- and of their career -- in the longer term.