BEA Show Notes: Publishers Share Tips For Boosting Direct-to-Consumer Sales
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Focusing on digital discoverability in response to retail market shifts was a major theme at Monday's BEA session, "Raise Your Revenue and Increase Your Profit Margins With Direct-to-Consumer Sales."
With Amazon now handling up to 90 percent of some publishers' retail business, there is an understandable desire to diversify sales channels—a challenge requiring book publishers to think about marketing, production and distribution in new ways.
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- Companies:
- Amazon.com
- BookMobile
- People:
- John Oakes
- Molly Koecher
James Sturdivant
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