BEA Show Notes: Publishers Share Tips For Boosting Direct-to-Consumer Sales
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John Oakes, co-publisher of OR Books, a small, general literary trade publisher, founded his company with an emphasis on direct marketing from the outset. "We market directly to people who buy a relevant book. It really is common sense; the radical difference in our approach is that we won't accept returns."
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- Companies:
- Amazon.com
- BookMobile
- People:
- John Oakes
- Molly Koecher
James Sturdivant
Author's page
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