From the Editorial Director: Thinking ‘Outside the Book’
Expanding your product line could be a way to significantly increase
your revenue.
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Many book publishers, too, are suffering from declining book sales, and confusion over investing in digital content and what the future holds. Others, however, have been plotting a course to diversified revenue streams, relying on book sales as a primary source, but balancing out those sales with other relevant products that serve their audiences—in other words, many baskets of eggs (content).
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- Companies:
- Scholastic Inc.
E
Noelle Skodzinski
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