E-Marketing Strategy: Find Online Book Buyers Fast
If the keyword "cooking" isn't producing the results you want, try variations on the keyword, or more specific keywords that relate to your books, such as "grilling," "barbecue," "desserts," "baking," etc. You'll find Groups and Pages belonging to all sorts of people, businesses and organizations. Examine the Groups and Pages that look promising. Create a list of those that have the biggest numbers of followers and the most appropriate audiences for your books.
I'll cover how to make use of these in the next article. For now, just familiarize yourself with their offerings, tone and audience.
Twitter never ceases to amaze me. It is an ongoing public conversation on every topic imaginable. Conversations are organized by the hashtags inserted into messages. For example, people discussing cookbooks will often use the hashtag "#cookbooks." Hashtags are organic creations. They are not regulated by Twitter. Therefore, they come and go. A hashtag's individual popularity depends on the waxing or waning interest in that topic at any given moment.
Gauge the momentary interest in any hashtag by searching for it on http://search.twitter.com. These results will give you a quick glimpse of the people currently discussing that topic.
To find other folks on Twitter who commonly discuss your niche topic, you can use third-party directory tools that rank Twitter users based on their favorite topics and influence. These tools include: WeFollow, Twellow, JustTweetIt, Twitr and others. Pour through these directories, searching for all the folks listed under the appropriate hashtags or conversation topics. Follow several hundred of them with your Twitter account. (Beware: In an effort to prevent spam, Twitter monitors the number of folks you follow in a day. It's best to follow 50 to 100 per day until you build up a list of several thousand people.)