E-Marketing Strategy: Find Online Book Buyers Fast
Your Twitter stream will now be full of folks who like to talk about your topic. Watch the conversation for a few days. Learn the landscape.
The blogosphere too often is overlooked. In my opinion, it is the single-most effective place for social media and Web marketing. The most popular blogs attract millions of readers every week. Your ultimate goal is to place your books and content onto the most popular blogs and, therefore, out in front of millions of new readers.
You may know many of the most popular blogs in your niche already. That's a good start. I suggest you find at least 10 to 15 blogs you'd like to target as possible outlets for your content. Search AllTop.com to find a good list of blogs in your niche, and then use Compete.com to determine their traffic. Remember, when determining whether or not a blog is worth pursuing, your first criteria should be appropriateness for your audience—traffic should be second.
Twitter is also a phenomenal place to get blog recommendations and meet many of the blog editors. Ask the folks in your Twitter stream for tips, and don't forget to use the hashtags.
Once you've got a list of 10 to 15 sizable blogs with your ideal audience, subscribe to all of their RSS feeds. This will allow you to read (or scan) their content every day in one place. Watch these blogs for a few weeks. Familiarize yourself with their content and tone. Refine your list as needed.
Other Places to Look
The Internet is full of "hangouts." Facebook, Twitter and the blogosphere are just the biggest three at the moment. Depending on your niche, your audience may not spend time on Twitter or Facebook; they may be spending time on more niche- focused social media platforms like LinkedIn, YouTube, Vimeo or Scribd. Once you've found (or not found) your audience on the big three, poke around the smaller ones to see what you find.