Tips from …
Content Chief, Firebrand Technologies
In terms of tips for mobile strategy with regard to books, they're mostly centered around the workflow in creating those products.
6. Remember that five of the Big Six e-book vendors (Sony, Kobo, Amazon, Apple, Overdrive, BN/Nook) are tech companies.
They are not approaching e-book selling in the same way traditional booksellers do. Many don't even take ONIX [ONline Information eXchange publishing protocol]. But e-book sales are growing exponentially—for some publishers, e-books are 25 percent of their business. So make sure to nurture good relationships with these vendors; adhere to their requirements, even if those requirements are outside your regular workflow. You can't afford not to.
7. Accept the fact that publishing e-books is more work.
Most publishers are putting out both print and digital editions. In print, they're publishing paperback and hardcover. In digital, they're usually publishing ePub, Kindle and PDF. Each format (both print and digital) requires its own quality assurance. More formats means more work. This is now a fact of publishing—it's more work than it used to be.
8. Don't forget that work has to be managed.
Even if you outsource much of it, it does require staff to track, supervise, hand-off [and] make sure what gets handed off does not fall through the cracks. There really isn't an easy way to magically fold digital publishing into an existing print publishing workflow—it requires a transformation in the way work gets done. This is a tough sell, internally.
9. Remember that technology tools can help, but manual work still is required.
While there are many tools out there that help with this process, none of those tools do the actual work for you. These tools help organize the workflow, streamline tasks, send reminders and keep other communications going, but the work of digital publishing in addition to print publishing still has to get done, and that means someone (or several) has to do it.