Publishers' Outlook 2011
Book executives look toward the coming year with cautious optimism, and continue to forge ahead into the digital publishing space.
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For some authors with a particularly dedicated fan base (such as Jodi Picoult and Jennifer Weiner), we've created apps that allow the fans to keep close tabs on the author and their books. Other apps extend the content of a new or popular book or strong brand in a fun way (Bro2 Go, Search for Wondla game, The Silly Band Books), [or] provide practical information (Wealth Watchers, Healing Foods).
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- People:
- Jeffrey Mathews
- John Wiley
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Jim Sturdivant
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