Business as Unusual
Ashleigh Gardner Head of Content, Wattpad
Wattpad is a social platform for authors and readers to connect and share stories.
Love Your Superfans
Something that surprises me is not seeing more publishers embracing their super fans. Especially when it comes to fan fiction, we find that most publishers are tolerating it, they know not to squash it, but they should do something innovative and really reward those people that are a street team for publishers. Every story that they’re writing is marketing and building on the brand of that story.
Denis Wilson was previously content director for Target Marketing, Publishing Executive, and Book Business, as well as the FUSE Media and BRAND United summits. In this role, he analyzed and reported on the fundamental changes affecting the media and marketing industries and aimed to serve content-driven businesses with practical and strategic insight. As a writer, Denis’ work has been published by Fast Company, Rolling Stone, Fortune, and The New York Times.