BookBaby Expands Focus to Publishers, Offering D2C Tools
BookBaby CMO Steven Spatz on why he thinks his company can provide publishers with global D2C tools.
By
Ellen Harvey
E- and print book distribution service BookBaby has a reputation for working primarily with self-published authors. The company touts the motto, "Make the little guy look big," which BookBaby chief marketing officer Steven Spatz says the company achieves through promotional tools that connect authors with book review sites and PR firms, ecommerce services, and a large-scale distribution.
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- Companies:
- Amazon.com
- Napster
- People:
- Steven Spatz
E
Ellen Harvey
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Ellen Harvey is a freelance writer and editor who covers the latest technologies and strategies reshaping the publishing landscape. She previously served as the Senior Editor at Publishing Executive and Book Business.
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