BookBaby Expands Focus to Publishers, Offering D2C Tools

In the last few years Amazon's market share on BookBaby has dropped from 68% down to 60%. That's why we give our authors access to all sorts of stores, like FlipCart, which is an ebook store in India. We have other bookstores in Asia and South America. There is a strong international distribution network. That is going to be a big thing going forward.

Are you looking to expand the foreign markets you're working in?

Yes, very much so. Right now we're talking to a couple of chains in China. There are so many people in China who are speaking English and reading English language books and we really want to get our reach out there.

We started in the music business with CD Baby and have survived the tumultuous days of Napster and beyond. And in the music business, it's all about these niches, genre music. In publishing, I think it's going to be about the language pockets that are throughout these other countries.