BookExpo and Above the Treeline Partner to Create Online Catalog
BookExpo America (BEA) officials announced a new cooperative venture with Above the Treeline, a provider of business intelligence tools to the publishing industry, to create an online catalog of new titles on exhibit at BEA. Called Books@BEA, participation in the online catalog will be free to all book publishers exhibiting at the New York event, which will be held at the Javits Center in New York City on May 25-27.
Books@BEA will be created using Edelweiss, a new Above the Treeline Internet-based service that supplements or replaces traditional print catalogs. Edelweiss was formally launched at BEA last year and now is comprised of approximately 350 active catalogs containing more than 30,000 active titles from nearly 600 publishers and their respective imprints.
"We're thrilled to debut Books@BEA because it's yet another added value to both attendees and exhibitors, and demonstrates BEA's commitment to keeping pace with the evolution of the industry," notes Steve Rosato, event director, BEA, Reed Exhibitions. "Our partnership with Above the Treeline will make it easier for booksellers and the media to find exciting new titles and authors, and for publishers to promote and sell their books."
Participation in Books@BEA will be limited to new titles. Access by catalog readers—booksellers, librarians, the press and anyone who wants to know more about new titles—is also free and open to all, but will require registration. For titles from publishers that are not current Edelweiss customers, Books@BEA will be open to catalog readers for a limited period preceding and following the event. For further information on how you can participate in Books@BEA, email firstname.lastname@example.org.