BookRenter Customers Choose Education as Most Important Cause
Partnership with BlogHer to Raise Awareness and Fuel Book Donations
BookRenter also announced a partnership with BlogHer Inc. to build awareness about childhood literacy issues and to make new books accessible to kids in need. BlogHer will promote the initiative throughout its network, including parenting, education, and non-profit blogs.
"We're thrilled to partner with BookRenter in this important initiative," said Lisa Stone, CEO of BlogHer. "Children's literacy is an issue that?s close to the hearts and minds of many of our bloggers and their readers. Together we can do a lot of good by turning up the volume on the conversation about the critical role books play in child development and education and getting new books to the kids who need them now."
BlogHer bloggers will be invited to join the conversation around children's literacy and this program by sharing their experiences with books and reading. For each comment posted on a BlogHer and BookRenter co-branded page, BookRenter will donate books in BlogHer's name.
First Book Enables Distribution of Books to Children In Need Nationwide
BookRenter is partnering with First Book, an award-winning nonprofit organization, to distribute the books generated through the campaign. First Book has a proven record of working expeditiously with partners to place age-appropriate books into the hands of the children who need them most, having already delivered more than 70 million books to schools and programs serving children in need across the United States and Canada. First Book underscores the enormous need for more quality reading materials for kids in neighborhoods throughout the U.S. In fact, recent studies reveal that on average there is one book for every 300 children in low-income neighborhoods, compared to 13 books for every one child in middle-income neighborhoods. Additionally, 80 percent of pre-school and after-school programs serving low-income populations have no age-appropriate books for the children they serve.