BookRenter Customers Choose Education as Most Important Cause
This new BookRenter initiative is part of a larger corporate goal to enable its customers to help give back to local communities. BookRenter recently surveyed customers about the causes that mattered most to them, and 63 percent of all respondents indicated that improving education was their top priority. The decision to provide new books to children in need was based on research that demonstrates a tangible link between greater access to reading materials and higher reading achievement. For example, in studies led by early childhood literacy professor and former U.S. Assistant Secretary of Elementary and Secondary Education, Susan B. Neuman, researchers found that the most successful means of improving the reading levels of low-income students was simply to increase their access to print. Supporting youth literacy fits with the values of BookRenter's customers and the company's mission of making education more affordable for everyone.